SME Business
Support

Business plans

Social media

Sales and marketing

Training

Business plan writing

Many businesses fail as people often do not know how to write a business plan.   A well-prepared business working against a well-researched business plan has the best possible chance of success and will grow up to 30% faster.  

How to make a good business plan will require detailed understanding of your goals, objectives, strategies and the actions you need to take in order to ensure your business can survive and thrive.  

  • Helps secure investment, loans and funding
  • Proves the viability of your business
  • Helps you to fully understand your target market and customers
  • Helps to identify and manage risks
  • Reduces opportunity of failure
  • Allows you to make spending decisions with confidence

Social media support

  • Social media set up and branding
  • Banners and profile images
  • Branded templates for Facebook and Instagram
  • Promotional videos
  • Branded advert boards
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SME sales and marketing management support

Growing sales is a challenge, can be frustrating at times, and very often a stumbling block to growth.  A poorly defined approach to sales is extremely costly, can stunt growth, and often result in lost customers and opportunities.

We focus on giving practical support to organisations seeking to improve their sales and marketing approach, boost sales, improve sales focus and drive sales efficiency.  

  • Sales strategy development
  • Marketing strategy development
  • Sales health checks and performance audits
  • Sales direction workshops
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Training course design

We can help with the instructional design of classroom and virtual courses, as well as eLearning training courses.  In fact, despite training not being a core focus today, we love training assignments and have a long and very successful history of training projects and a track record to match in this area!

  • Course / workshop design
  • Slide development
  • eLearning
  • Virtual workshops
  • Course assessment
  • Training course management
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Training Services

What our clients are saying

Having worked alongside Jo (Magic Caterpillar) on projects for the past two years, her ability to combine projects that covered consulting, training and sales not only highlighted her versatility, but she also approached every project with the utmost care and explored every option meticulously. Jo handles herself with utmost professionalism and courtesy, while always being ready to aid, explain and assist co-workers. An excellent team worker, resourceful individual and responsible leader, I could not recommend Jo highly enough.
Sean Felgate Oliver Wyman
Magic Caterpillar gave us a wide range of observations and recommendations against the sales health check criteria which has prompted some immediate and longer-term actions. We were impressed with the speed at which Magic Caterpillar understood our sales processes - the methodology is well thought out and the presentation of results is excellent. Of particular value to us was the opportunity to take a step back and look at our sales process through the eyes of on independent expert and then discuss the improvement options.
Simon Marvell Founding Partner
I asked Magic Caterpillar to visit our Cambridge Head Office to spend a day with us and conduct a high-level Health Check of Qualitair’s sales management capability. Magic Caterpillar spent time with every aspect of our organisation to understand how we deliver our services and also manage the business, operationally, tactically and strategically. They managed to put everyone at ease, myself included, and in doing so received very open communications with everyone spoken with. The outcome of the sales performance assessment was a really detailed report, in which presented the observations of our performance and a hit-list of business targets for me to digest. I was incredibly impressed with the process as it removes all emotion and subjectivity from the review and provided me with a clear impression of where we should focus our energies. I would recommend anyone looking to kick-start their sales performance should allow Magic Caterpillar to into their organisation and be brave enough to be critiqued. Some of the points raised may be confirming what you already suspect but I’ll bet there will be a few new ones for you to consider.
QualitairManging Director
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SME Business Support Services

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